CD Method / Triggers / Permission Engines / The Collective Absolution
The Collective Absolution — Permission Engines trigger illustration
M4
PERMISSION ENGINES

THE COLLECTIVE ABSOLUTION

MECHANISM

If everyone does it, it can't be that bad. Show universality to normalize.

? THE QUESTION

"What 'we all do this' truth removes the stigma?"

▶ PROCESS

Work through these questions to generate ideas:

  1. What shared secret can we expose safely?
  2. What 'everyone's thinking it' truth exists?
  3. What 'not just you' revelation liberates?
  4. What universal behavior are they embarrassed about unnecessarily?

★ EXAMPLES

Ideas in this space might look like:

  • 'Everyone checks their ex's Instagram. Here's how to do it better.'
  • 'We all skip leg day sometimes. Here's the recovery.'
  • '90% of people eat in bed. We made sheets for that.'
  • 'Nobody actually flosses daily. Here's what actually works.'

⚡ HOW IT WORKS

Your Product
YOUR PRODUCT
+
THE QUESTION
"What 'we all do this' truth removes the stigma?"
=
Breakthrough Idea
BREAKTHROUGH IDEA

REAL WORLD EXAMPLES

21

"What 'we all do this' truth removes the stigma?"

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