Admit you're an ad. Use that honesty to create surprising credibility.
"What happens when we admit what we are?"
Work through these questions to generate ideas:
Ideas in this space might look like:
"What happens when we admit what we are?"
Spots imitate other Super Bowl ads, then explicitly reveal they’re actually Tide ads because the clue is impossibly clean clothes.
The ads are built around the skip button: if you skip, you miss the punchline—so the creative openly plays with the ad format itself.
Shows the full transformation of a model via makeup, lighting, and retouching to call out how advertising images are manufactured.
