Show how their good behavior elsewhere earns them this indulgence.
"What effort have they made that this product rewards?"
Work through these questions to generate ideas:
Ideas in this space might look like:
"What effort have they made that this product rewards?"
Shows people deserve a break from screen time (4 hours/day average) - the effort of digital life earns the indulgence of chocolate
Targets post-holiday stress and 'challenges of readjusting to regular routine' - effort of returning to work earns a break
Uses confusing unpunctuated signs as metaphor - the mental effort of daily life requires proper breaks to function
