Show the downstream consequences of choosing (or not choosing) the product.
"What future does our product create or prevent?"
Work through these questions to generate ideas:
Ideas in this space might look like:
"What future does our product create or prevent?"
3-minute film showing man performing daily acts of kindness feeding stray dog helping elderly vendor donating to child's education. Future flash: see downstream impact as child grows up dog thrives community improves.
Shows mothers supporting children through years of practice failure and perseverance. Future flash: those children become Olympic athletes. Single moments of maternal support create future champions.
Super Bowl spot where child describes things he'll never experience because he died in preventable accident. Future flash shows life NOT lived due to household dangers. Controversial but unforgettable.
