Gently invoke the anxiety of NOT having the benefit.
"What uncomfortable truth are they avoiding?"
Work through these questions to generate ideas:
Ideas in this space might look like:
"What uncomfortable truth are they avoiding?"
Uses a playful PSA to hint at the real risk of skin cancer, then gives an easy checklist to remove the anxiety.
Shows subtle ‘being followed’ discomfort from app tracking, then resolves it with a single privacy setting.
Presents the quiet dread of ‘what if’ from texting while driving, then offers a pledge-based, easy behavioral fix.
