Take a universally recognized symbol and modify it to carry your message.
"What existing symbol can we redirect?"
Work through these questions to generate ideas:
Ideas in this space might look like:
"What existing symbol can we redirect?"
The peace symbol is recreated using product-related elements, redirecting the familiar icon to communicate the brand message.
A universally recognized peace icon is visually modified so the symbol itself carries the communication.
The classic peace icon is reworked through Coca‑Cola’s visual language so the symbol becomes the message without losing recognizability.
