Borrow the visual or verbal language of a completely different category.
"What would this look like if we stole another category's playbook?"
Work through these questions to generate ideas:
Ideas in this space might look like:
"What would this look like if we stole another category's playbook?"
Fast food is presented using diplomatic ‘peace treaty’ language—borrowing activism/geo-politics category codes.
A B2B software update is framed like a horror movie trailer, stealing cinema language to dramatize the pain.
Cooking ‘recipe video’ language is used to show the recipe can’t be completed without water—borrowing food-content codes.
