Connect to shared cultural knowledge—art, history, current events, memes.
"What cultural reference amplifies our message?"
Work through these questions to generate ideas:
Ideas in this space might look like:
"What cultural reference amplifies our message?"
A famous artwork (Mona Lisa) is recreated/rewritten to transfer its cultural recognition onto the product message.
A major pop-culture property is referenced so the audience’s existing story knowledge amplifies the travel proposition.
The campaign borrows a widely known film/book reference as shorthand, letting cultural familiarity do the explaining.
