CD Method / Triggers / Symbol Systems / The Data Dramatization
The Data Dramatization — Symbol Systems trigger illustration
F3
SYMBOL SYSTEMS

THE DATA DRAMATIZATION

MECHANISM

Turn statistics into visceral visual experiences.

? THE QUESTION

"What number becomes undeniable when visualized?"

▶ PROCESS

Work through these questions to generate ideas:

  1. What statistic supports our claim?
  2. How can we make that number physical?
  3. What comparison makes the data hit home?
  4. What visualization makes abstract concrete?

★ EXAMPLES

Ideas in this space might look like:

  • Millions of users represented by filling a stadium
  • Time saved visualized as an actual clock
  • Money saved shown as physical objects you could buy

⚡ HOW IT WORKS

Your Product
YOUR PRODUCT
+
THE QUESTION
"What number becomes undeniable when visualized?"
=
Breakthrough Idea
BREAKTHROUGH IDEA

REAL WORLD EXAMPLES

1

"What number becomes undeniable when visualized?"

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