The Data Dramatization — Symbol Systems trigger illustration
F3
SYMBOL SYSTEMS

THE DATA DRAMATIZATION

MECHANISM

Turn statistics into visceral visual experiences.

? THE QUESTION

"What number becomes undeniable when visualized?"

PROCESS

Work through these questions to generate ideas:

  1. What statistic supports our claim?
  2. How can we make that number physical?
  3. What comparison makes the data hit home?
  4. What visualization makes abstract concrete?

EXAMPLES

Ideas in this space might look like:

  • Millions of users represented by filling a stadium
  • Time saved visualized as an actual clock
  • Money saved shown as physical objects you could buy

HOW IT WORKS

Your Product
YOUR PRODUCT
+
THE QUESTION
"What number becomes undeniable when visualized?"
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Breakthrough Idea
BREAKTHROUGH IDEA

REAL WORLD EXAMPLES

1

"What number becomes undeniable when visualized?"