The Time Crime — Pattern Interrupts trigger illustration
A4
PATTERN INTERRUPTS

THE TIME CRIME

MECHANISM

Violate the rules of time—show consequences before causes, compress decades into seconds, or extend moments into eternities.

? THE QUESTION

"What happens when we break time around our product?"

PROCESS

Work through these questions to generate ideas:

  1. What does 'before' look like placed next to 'after'?
  2. What if we showed 50 years in 5 seconds?
  3. What happens when we reverse cause and effect?
  4. What moment deserves to be frozen forever?

EXAMPLES

Ideas in this space might look like:

  • A retirement fund ad showing the same person at 25 and 65 in a split-second
  • A skincare product reversing aging in real-time
  • Showing the accident BEFORE the safety feature activates

HOW IT WORKS

Your Product
YOUR PRODUCT
+
THE QUESTION
"What happens when we break time around our product?"
=
Breakthrough Idea
BREAKTHROUGH IDEA

REAL WORLD EXAMPLES

11

"What happens when we break time around our product?"