THE GRAVITATIONAL PULL

▶ PROCESS

Work through these questions to generate ideas:

1. What does our product magnetically attract?
2. What orbits around our benefit?
3. What comes toward us without effort?
4. What gravity do we exert on what matters?

★ EXAMPLES

Ideas in this space might look like:

• Objects across a table slowly sliding toward the product
• People unconsciously walking toward the store like iron to magnet
• Competitors' customers shown drifting away toward you
• Ideas, talent, and opportunity naturally orbiting the brand