Make people want in by implying they might be out. Not everyone can have this. Not everyone gets it.
"How do we make this feel exclusive without being exclusionary?"
Work through these questions to generate ideas:
Ideas in this space might look like:
"How do we make this feel exclusive without being exclusionary?"
Positions the brand as for ‘true fans’ only, using an in-group identity to make outsiders feel like they’re missing the real thing.
Turns fandom into a selective identity—being an Inter supporter is framed as something only a certain kind of person can truly ‘get’.
Makes access itself the benefit—‘stardust’ moments are positioned as perks you only get if you’re a Priority member.
