Hand over creative control—let the audience make the ad, name the product, or write the story.
"What would happen if we let them do this?"
Work through these questions to generate ideas:
Ideas in this space might look like:
"What would happen if we let them do this?"
Users were given tools to create and publish their own Tahoe ads—handing over message-making to the public (including critical takes).
Doritos invited fans to create commercials, then aired winning user-made spots during the Super Bowl—consumer work became the broadcast.
Consumers submit and vote on new flavors; winning ideas are produced and sold, making the public part of product development.
