Show what didn't work—outtakes, failed attempts, rejected ideas—to humanize and build trust.
"What failure is more endearing than polished success?"
Work through these questions to generate ideas:
Ideas in this space might look like:
"What failure is more endearing than polished success?"
Uses harsh customer feedback and internal admissions of failure, then shows specific changes—failure is the entry point to trust.
Turns a supply-chain failure into a self-deprecating apology; the ‘mistake’ is shown and owned instead of spun away.
Admits the product wasn’t living up to its reputation and reintroduces an improved version—failure reframed as progress.
