Make them slightly uncomfortable in a way that leads to your solution.
"What helpful discomfort can we create?"
Work through these questions to generate ideas:
Ideas in this space might look like:
"What helpful discomfort can we create?"
Created discomfort about preventable deaths through darkly humorous animation. Made viewers uncomfortable about risky behavior near trains. Discomfort led to 20% reduction in near-misses.
Made women uncomfortable by showing how negatively they describe themselves vs how others see them. Productive discomfort led to reflection on self-perception.
Made viewers uncomfortable by showing how 'like a girl' is used as insult. Discomfort about casual sexism led to redefining the phrase positively.
