The Authority Loan — Permission Engines trigger illustration
M1
PERMISSION ENGINES

THE AUTHORITY LOAN

MECHANISM

Borrow credibility from an authoritative source to permit an indulgence or choice.

? THE QUESTION

"Whose permission would make them feel justified?"

PROCESS

Work through these questions to generate ideas:

  1. What expert endorsement changes the equation?
  2. What institution's blessing do they secretly want?
  3. What authority figure can give the green light?
  4. What unexpected validator shifts perception?

EXAMPLES

Ideas in this space might look like:

  • Dessert endorsed by nutritionists as 'acceptable indulgence'
  • Video game validated by psychologists for stress relief
  • Fast food with a chef's kiss from a Michelin-starred name
  • Energy drink 'approved' by sleep scientists for the right occasions

HOW IT WORKS

Your Product
YOUR PRODUCT
+
THE QUESTION
"Whose permission would make them feel justified?"
=
Breakthrough Idea
BREAKTHROUGH IDEA

REAL WORLD EXAMPLES

23

"Whose permission would make them feel justified?"