CD Method / Triggers / Sensory Translators / The Phantom Sensation
The Phantom Sensation — Sensory Translators trigger illustration
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SENSORY TRANSLATORS

THE PHANTOM SENSATION

MECHANISM

Trigger involuntary physical responses through suggestion alone—make mouths water, skin tingle, muscles clench.

? THE QUESTION

"What physical sensation can we trigger without physical contact?"

▶ PROCESS

Work through these questions to generate ideas:

  1. What does the body do when encountering our benefit?
  2. What image creates involuntary physical response?
  3. What suggestion makes people aware of their own body?
  4. What 'almost' sensation is more powerful than the real thing?

★ EXAMPLES

Ideas in this space might look like:

  • Close-up of perfectly clean teeth that makes viewers run their tongue across their own
  • Ice-cold Coca-Cola condensation so vivid your throat feels parched
  • Paper cut image so sharp viewers instinctively pull their fingers away
  • Nails on chalkboard visual that makes shoulders tense without any sound

⚡ HOW IT WORKS

Your Product
YOUR PRODUCT
+
THE QUESTION
"What physical sensation can we trigger without physical contact?"
=
Breakthrough Idea
BREAKTHROUGH IDEA

REAL WORLD EXAMPLES

1

"What physical sensation can we trigger without physical contact?"

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