Create atmosphere and mood that the viewer 'enters' rather than observes.
"What environment can we create that people feel they've stepped into?"
Work through these questions to generate ideas:
Ideas in this space might look like:
"What environment can we create that people feel they've stepped into?"
A bus shelter becomes a live ‘window’ into surreal scenes via AR composited onto the street feed, making people feel inside an impossible environment.
An entire train interior is furnished with IKEA products, turning transit space into a lived-in showroom that riders literally sit inside.
A full station takeover is furnished like IKEA rooms so passersby move through a staged home environment while commuting.
