Honda
2003
TV/Film
Cog
HOW APPLIED
A single nudge sets off a precise chain reaction; one tiny action starts a long sequence of effects.
THE FIRST DOMINO
MECHANISM
Focus on the small action that creates cascading consequences.
THE QUESTION
"What small choice leads to everything else?"
PROCESS
Work through these questions to generate ideas:
- What's the minimum viable action?
- What single step changes the trajectory?
- What tiny cause has massive effects?
- What 'just do this one thing' truth exists?
EXAMPLES
Ideas in this space might look like:
- 'One app download. That's it. Everything else follows.'
- 'The first sip that changed everything.'
- Showing the single email that started a billion-dollar company
- 'One conversation with a financial advisor. That's all it took.'
HOW IT WORKS
"What small choice leads to everything else?"
REAL WORLD EXAMPLES
10"What small choice leads to everything else?"
Guinness
2007
TV/Film
Tipping Point
HOW APPLIED
A domino-like cascade of objects and causes; one initiated event triggers the next until the world ‘tips’ into the payoff.
Burger King
2018
Mobile/Digital
The Whopper Detour
HOW APPLIED
One action (opening the app near a competitor) triggers a chain: geofence unlock → coupon → navigation → purchase.
