CD Method / Triggers / Identity Provocations / The Mirror Ambush
The Mirror Ambush — Identity Provocations trigger illustration
K1
IDENTITY PROVOCATIONS

THE MIRROR AMBUSH

MECHANISM

Make the audience suddenly see themselves in the ad—literally or figuratively.

? THE QUESTION

"How do we turn the viewer into the subject?"

▶ PROCESS

Work through these questions to generate ideas:

  1. What does their reflection reveal about our benefit?
  2. When do they recognize themselves in the scenario?
  3. What 'this is you' moment creates impact?
  4. What uncomfortable truth about their habits do we expose?

★ EXAMPLES

Ideas in this space might look like:

  • Dental ad: close-up of stained teeth—wait, that's a mirror app on your phone
  • Security camera footage that's somehow exactly your living room layout
  • A day-in-the-life video that's eerily your exact morning routine
  • Quiz that describes your personality so accurately it feels invasive

⚡ HOW IT WORKS

Your Product
YOUR PRODUCT
+
THE QUESTION
"How do we turn the viewer into the subject?"
=
Breakthrough Idea
BREAKTHROUGH IDEA

REAL WORLD EXAMPLES

15

"How do we turn the viewer into the subject?"

RELATED TRIGGERS