THE WITNESSED MOMENT

▶ PROCESS

Work through these questions to generate ideas:

1. What happens when no one's watching?
2. What confession would a user make to themselves?
3. What private ritual exists around our product?
4. What intimate truth do we rarely see?

★ EXAMPLES

Ideas in this space might look like:

• A mother alone in the kitchen, secretly eating the last cookie—caught by the viewer
• Executive taking off his expensive watch to put on a simple Casio at home
• Teenager finally getting the car started, alone, small private fist pump
• The moment someone reads their acceptance letter with no one around