CD Method / Triggers / Sensory Translators / The Synesthesia Switch
The Synesthesia Switch — Sensory Translators trigger illustration
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SENSORY TRANSLATORS

THE SYNESTHESIA SWITCH

MECHANISM

Translate one sense into another—make people 'hear' an image, 'feel' a color, 'taste' a shape.

? THE QUESTION

"What would our benefit sound/smell/taste/feel like if visualized?"

▶ PROCESS

Work through these questions to generate ideas:

  1. What texture does our benefit have?
  2. What sound does our product make that we can show?
  3. What temperature is our brand?
  4. What rhythm does our benefit follow?

★ EXAMPLES

Ideas in this space might look like:

  • Johnnie Walker showing the smooth finish as liquid amber silk unfurling in slow motion
  • Doritos crunch visualized as jagged lightning bolts shattering across the screen
  • BMW engine purr translated into a calm, consistent visual frequency wave
  • A whiskey's warmth shown as a golden glow spreading through the chest like sunrise

⚡ HOW IT WORKS

Your Product
YOUR PRODUCT
+
THE QUESTION
"What would our benefit sound/smell/taste/feel like if visualized?"
=
Breakthrough Idea
BREAKTHROUGH IDEA

REAL WORLD EXAMPLES

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"What would our benefit sound/smell/taste/feel like if visualized?"

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