Approach (without crossing) the boundaries of what's acceptable to discuss.
"What uncomfortable truth in this category goes unspoken?"
Work through these questions to generate ideas:
Ideas in this space might look like:
"What uncomfortable truth in this category goes unspoken?"
Shows realistic period blood and period moments on-screen to normalize what ads usually hide, making the unspoken taboo the message.
Turns the culturally-avoided topic into a joyful, non-crude celebration, directly naming and depicting the ‘unmentionable’ to remove embarrassment.
Treats tampon insertion discomfort as a normal conversation topic, using straightforward explanations in a mainstream TV-style spot.
