The Role Reversal — Pattern Interrupts trigger illustration
A5
PATTERN INTERRUPTS

THE ROLE REVERSAL

MECHANISM

Swap who does what to whom. Predator becomes prey. Teacher becomes student. Product serves unexpected master.

? THE QUESTION

"What happens when the roles reverse?"

▶ PROCESS

Work through these questions to generate ideas:

  1. Who normally acts upon whom in this category?
  2. What if they switched places?
  3. What does the product look like serving its opposite?

★ EXAMPLES

Ideas in this space might look like:

  • Children teaching adults about technology
  • The hunted hunting the hunter
  • The customer serving the company for once

⚡ HOW IT WORKS

Your Product
YOUR PRODUCT
+
THE QUESTION
"What happens when the roles reverse?"
=
Breakthrough Idea
BREAKTHROUGH IDEA

REAL WORLD EXAMPLES

7

"What happens when the roles reverse?"