The Impossible Visual — Pattern Interrupts trigger illustration
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PATTERN INTERRUPTS

THE IMPOSSIBLE VISUAL

MECHANISM

Show something that cannot exist in physical reality but instantly communicates the benefit.

? THE QUESTION

"What physically impossible image would instantly demonstrate our benefit?"

▶ PROCESS

Work through these questions to generate ideas:

  1. What laws of physics does our benefit 'break'? (Gravity, time, scale, biology)
  2. What surreal image captures the essence?
  3. What optical illusion could serve the message?

★ EXAMPLES

Ideas in this space might look like:

  • A car so quiet that fish swim through its interior
  • A mattress so comfortable that sleeping on concrete produces the same effect
  • Scissors so sharp they cut through the page itself

⚡ HOW IT WORKS

Your Product
YOUR PRODUCT
+
THE QUESTION
"What physically impossible image would instantly demonstrate our benefit?"
=
Breakthrough Idea
BREAKTHROUGH IDEA

REAL WORLD EXAMPLES

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"What physically impossible image would instantly demonstrate our benefit?"