Make the advertising medium literally become or demonstrate the product.
"Can our medium become our product?"
Work through these questions to generate ideas:
Ideas in this space might look like:
"Can our medium become our product?"
A print ad includes a functional solar panel + connector so the ad unit literally becomes a charger you can use.
The media installation is itself a working charging station—turning the ad placement into the product benefit.
The ad unit functions as an actual battery/charging solution, making the medium directly usable.
