Let unexpected voices tell the product story.
"Whose testimony would be most surprising and credible?"
Work through these questions to generate ideas:
Ideas in this space might look like:
"Whose testimony would be most surprising and credible?"
FBI forensic artist as unexpected testimonial voice. Women describe themselves then strangers describe same women. Artist draws both. Stranger's version more beautiful. Neutral expert voice reveals truth about self-perception.
Young girls as unexpected credible voice on gender stereotypes. Adults mock like a girl movements; pre-pubescent girls demonstrate strength and confidence. Children's authentic response exposes cultural conditioning.
Hemingway-esque older gentleman as unexpected beer spokesman. Instead of young party crowd a worldly raconteur who doesn't always drink beer. Subverts category by using aspiration over identification.
