Make the audience DO something that embodies the benefit.
"What action can the audience take that demonstrates our benefit?"
Work through these questions to generate ideas:
Ideas in this space might look like:
"What action can the audience take that demonstrates our benefit?"
Passersby physically tear away layers of the poster to reveal the message/visual—doing the act becomes the proof and the experience.
People use their phone to burn competitor ads in AR; the required action unlocks the reward and embodies the brand idea.
The ad prompts a simple fold/physical transformation; completing the fold is the moment the message clicks (media-use = message).
