The Empathy Bridge — Emotional Detonators trigger illustration
B6
EMOTIONAL DETONATORS

THE EMPATHY BRIDGE

MECHANISM

Make the audience feel deeply what someone else experiences.

? THE QUESTION

"Whose experience should the audience temporarily inhabit?"

PROCESS

Work through these questions to generate ideas:

  1. Who experiences our benefit most powerfully?
  2. What does the problem FEEL like to those who suffer it?
  3. How can we transport the viewer into another's reality?
  4. What perspective shift creates understanding?

EXAMPLES

Ideas in this space might look like:

  • Accessibility feature shown through the eyes of someone who needs it
  • Charity ad letting viewers experience a day in someone else's life
  • Product solving a problem shown from the sufferer's perspective

HOW IT WORKS

Your Product
YOUR PRODUCT
+
THE QUESTION
"Whose experience should the audience temporarily inhabit?"
=
Breakthrough Idea
BREAKTHROUGH IDEA

REAL WORLD EXAMPLES

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"Whose experience should the audience temporarily inhabit?"